Thursday Jul 14, 2011

How can vegetable pulao give you ideas on improving a telephone?

Intrigued? Listen to the podcast to find neat tips and tricks to generate ideas based on metaphors. 4 innovation facilitators, Murali Loganathan, Shankar Venugopal, Prakasan Kappoth and Bala Ramadurai, use a pencil as a metaphor to generate ideas to solve a worldwide problem.

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